{"id":635,"date":"2026-04-11T21:44:25","date_gmt":"2026-04-11T21:44:25","guid":{"rendered":"http:\/\/localhost:8088\/articles\/what-are-cover-letter-prompts\/"},"modified":"2026-05-31T20:40:10","modified_gmt":"2026-05-31T20:40:10","slug":"what-are-cover-letters","status":"publish","type":"knowledge_article","link":"https:\/\/help.upwex.io\/en\/articles\/what-are-cover-letters\/","title":{"rendered":"What are Cover Letters?"},"content":{"rendered":"<p>A <strong>Cover Letter<\/strong> in Upwex is a template you write once and reuse for every Upwork job. When AI generates a proposal, it takes your template, fills in the variables, blends in the job description, and produces a personalized cover letter.<\/p>\n<h2>Why use templates instead of AI &#8220;from scratch&#8221;?<\/h2>\n<ul>\n<li><strong>Consistency<\/strong> \u2013 your cover letters have a recognizable voice and structure<\/li>\n<li><strong>Control<\/strong> \u2013 you decide what to emphasize (years of experience, niche expertise, CTA)<\/li>\n<li><strong>Speed<\/strong> \u2013 generating from a template is faster than AI inventing structure every time<\/li>\n<li><strong>Measurability<\/strong> \u2013 each template tracks its own reply rate, so you know which ones work<\/li>\n<\/ul>\n<h2>Templates are stored in your account<\/h2>\n<p>Find all your cover letter templates on the <a href=\"https:\/\/account.upwex.io\/cover-letters\">Cover Letters page<\/a>. Use the <strong>+ New<\/strong> button to create a new template. One template is always marked as <strong>DEFAULT<\/strong> \u2013 that&#8217;s the one the widget pre-selects when you open a job. The header strip displays usage stats for the selected period \u2013 total templates, proposals sent, replies, and average reply rate.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/help\/ss-cl-01-cover-letters-page.png\" alt=\"Cover Letters page in Upwex account \u2013 list of templates with a DEFAULT badge on the active one; columns SENT, REPLIES, REPLY RATE, OFFERS, ACTION; below \u2013 TEMPLATE DATA section with Portfolio and Signature tabs\" \/><\/p>\n<h2>Template Data \u2013 your reusable values<\/h2>\n<p>Below the templates list there&#8217;s a <strong>TEMPLATE DATA<\/strong> section. Here you store portfolio links, your signature, rates and any other repeatable details once \u2013 and then reuse them across every template instead of pasting them in by hand.<\/p>\n<p>Each entry has two fields:<\/p>\n<ul>\n<li><strong>NAME<\/strong> \u2013 the label, e.g. <code>Portfolio<\/code> or <code>Signature<\/code>.<\/li>\n<li><strong>VALUE<\/strong> \u2013 the actual content (links, your full signature block, rate, etc.).<\/li>\n<\/ul>\n<p>To use a value in a template, insert its name in brackets: e.g. <code>[Portfolio]<\/code> in the cover letter body will be replaced with the value of the Portfolio entry at generation time. Switch tabs at the top of the section (Portfolio, Signature, \u2026) to manage each entry, or add your own with the <strong>+<\/strong> tab.<\/p>\n<h2>You can have many templates<\/h2>\n<p>Most users create 3\u20135 templates for different scenarios:<\/p>\n<ul>\n<li>One short, punchy template for quick jobs<\/li>\n<li>One detailed template for enterprise clients<\/li>\n<li>One niche template for a specific skill (e.g. &#8220;React only&#8221;)<\/li>\n<li>One creative template to stand out on saturated job categories<\/li>\n<\/ul>\n<p>When you submit a proposal, you pick which template to use in the widget dropdown.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cover Letters are reusable AI templates that generate personalized proposals for Upwork jobs.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-635","knowledge_article","type-knowledge_article","status-publish","hentry","knowledge_category-cover-letter-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Cover Letters? | Upwex Customer Service &amp; Support | Upwex Help<\/title>\n<meta name=\"description\" content=\"Explore comprehensive guides, FAQs, and step-by-step tutorials for Upwex. 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