{"id":743,"date":"2026-04-11T21:52:11","date_gmt":"2026-04-11T21:52:11","guid":{"rendered":"http:\/\/localhost:8088\/articles\/trends-and-insights-2\/"},"modified":"2026-05-31T21:33:20","modified_gmt":"2026-05-31T21:33:20","slug":"trends-and-insights-2","status":"publish","type":"knowledge_article","link":"https:\/\/help.upwex.io\/uk\/articles\/trends-and-insights-2\/","title":{"rendered":"Trends \u0456 Insights: Funnel, Economy, Inbound vs Outbound"},"content":{"rendered":"<p>\u0421\u0435\u043a\u0446\u0456\u044f Trends &amp; Insights \u043d\u0430 Dashboard \u043c\u0430\u0454 \u0442\u0440\u0438 \u0447\u0430\u0440\u0442\u0438 \u043f\u0440\u043e \u0442\u0440\u0438 \u0440\u0456\u0437\u043d\u0456 \u0456\u0441\u0442\u043e\u0440\u0456\u0457 \u0432\u0430\u0448\u043e\u0433\u043e Upwork-\u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0432\u0441\u0456\u0445 \u0442\u0440\u044c\u043e\u0445 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043f\u043e\u043c\u0456\u0442\u0438\u0442\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0434\u043e \u0442\u043e\u0433\u043e, \u044f\u043a \u0432\u043e\u043d\u0438 \u0441\u0442\u0430\u043b\u0438 \u0441\u0435\u0440\u0439\u043e\u0437\u043d\u0438\u043c\u0438.<\/p>\n<figure class=\"article-illustration\">    <svg viewBox=\"0 0 440 200\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:100%;\" preserveAspectRatio=\"xMidYMid meet\">\n        <defs><style>\n            @keyframes il9-b1 { 0%{width:0} 20%,100%{width:380px} }\n            @keyframes il9-b2 { 0%,10%{width:0} 30%,100%{width:260px} }\n            @keyframes il9-b3 { 0%,25%{width:0} 45%,100%{width:140px} }\n            @keyframes il9-b4 { 0%,40%{width:0} 60%,100%{width:60px} }\n            .il9-b1{animation:il9-b1 5s ease-out infinite}\n            .il9-b2{animation:il9-b2 5s ease-out infinite}\n            .il9-b3{animation:il9-b3 5s ease-out infinite}\n            .il9-b4{animation:il9-b4 5s ease-out infinite}\n        <\/style><\/defs>\n        <rect x=\"0\" y=\"0\" width=\"440\" height=\"200\" fill=\"#1C1C1E\"\/>\n        <text x=\"20\" y=\"26\" fill=\"#fff\" font-size=\"11\" font-weight=\"700\">Conversion Funnel<\/text>\n\n        <!-- Jobs -->\n        <text x=\"20\" y=\"52\" fill=\"#929EAE\" font-size=\"8\" font-weight=\"600\">Jobs viewed<\/text>\n        <text x=\"420\" y=\"52\" fill=\"#F59E0B\" font-size=\"9\" font-weight=\"700\" text-anchor=\"end\">396<\/text>\n        <rect x=\"20\" y=\"58\" width=\"400\" height=\"14\" rx=\"4\" fill=\"#252528\"\/>\n        <rect x=\"20\" y=\"58\" height=\"14\" rx=\"4\" fill=\"#F59E0B\" class=\"il9-b1\"\/>\n\n        <!-- Proposals -->\n        <text x=\"20\" y=\"90\" fill=\"#929EAE\" font-size=\"8\" font-weight=\"600\">Proposals sent<\/text>\n        <text x=\"420\" y=\"90\" fill=\"#A78BFA\" font-size=\"9\" font-weight=\"700\" text-anchor=\"end\">130<\/text>\n        <rect x=\"20\" y=\"96\" width=\"400\" height=\"14\" rx=\"4\" fill=\"#252528\"\/>\n        <rect x=\"20\" y=\"96\" height=\"14\" rx=\"4\" fill=\"#A78BFA\" class=\"il9-b2\"\/>\n\n        <!-- Replies -->\n        <text x=\"20\" y=\"128\" fill=\"#929EAE\" font-size=\"8\" font-weight=\"600\">Replies<\/text>\n        <text x=\"420\" y=\"128\" fill=\"#60A5FA\" font-size=\"9\" font-weight=\"700\" text-anchor=\"end\">29<\/text>\n        <rect x=\"20\" y=\"134\" width=\"400\" height=\"14\" rx=\"4\" fill=\"#252528\"\/>\n        <rect x=\"20\" y=\"134\" height=\"14\" rx=\"4\" fill=\"#60A5FA\" class=\"il9-b3\"\/>\n\n        <!-- Offers -->\n        <text x=\"20\" y=\"166\" fill=\"#929EAE\" font-size=\"8\" font-weight=\"600\">Offers<\/text>\n        <text x=\"420\" y=\"166\" fill=\"#22C55E\" font-size=\"9\" font-weight=\"700\" text-anchor=\"end\">7<\/text>\n        <rect x=\"20\" y=\"172\" width=\"400\" height=\"14\" rx=\"4\" fill=\"#252528\"\/>\n        <rect x=\"20\" y=\"172\" height=\"14\" rx=\"4\" fill=\"#22C55E\" class=\"il9-b4\"\/>\n    <\/svg>\n    <\/figure>\n<h2>Chart 1: Conversion Funnel<\/h2>\n<p>Stacked horizontal bars: Open Jobs \u2192 Bids \u2192 Replies \u2192 Offers. \u0414\u043e\u0432\u0436\u0438\u043d\u0430 \u043a\u043e\u0436\u043d\u043e\u0433\u043e bar \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0456\u0439\u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456.<\/p>\n<h3>\u041d\u0430 \u0449\u043e \u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044c<\/h3>\n<ul>\n<li><strong>\u0428\u0438\u0440\u043e\u043a\u0456 Open Jobs, \u0432\u0443\u0437\u044c\u043a\u0456 Bids<\/strong> \u2013 \u0432\u0438 \u0441\u043a\u0430\u043d\u0443\u0454\u0442\u0435 \u0431\u0430\u0433\u0430\u0442\u043e, \u0430\u043b\u0435 \u043c\u0430\u043b\u043e bid&#8217;\u0438\u0442\u0435. \u0424\u0456\u043b\u044c\u0442\u0440\u0438 \u043d\u0430\u0434\u0442\u043e \u0436\u043e\u0440\u0441\u0442\u043a\u0456?<\/li>\n<li><strong>\u0428\u0438\u0440\u043e\u043a\u0456 Bids, \u0432\u0443\u0437\u044c\u043a\u0456 Replies<\/strong> \u2013 \u0431\u0430\u0433\u0430\u0442\u043e bid, \u043c\u0430\u043b\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0435\u0439. Prompts \u0430\u0431\u043e \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0442\u0440\u0435\u0431\u0430 \u0434\u043e\u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438.<\/li>\n<li><strong>\u0428\u0438\u0440\u043e\u043a\u0456 Replies, \u0432\u0443\u0437\u044c\u043a\u0456 Offers<\/strong> \u2013 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u044e\u0442\u044c, \u0430\u043b\u0435 \u043d\u0435 \u043d\u0430\u0439\u043c\u0430\u044e\u0442\u044c. Cover letters hook, \u0430\u043b\u0435 interview game \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0454 \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f.<\/li>\n<\/ul>\n<h2>Chart 2: Connects Economy<\/h2>\n<p>Daily bar chart: connects \u0432\u0438\u0442\u0440\u0430\u0447\u0435\u043d\u043e (\u0447\u0435\u0440\u0432\u043e\u043d\u0456) vs. \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u043e \u0447\u0435\u0440\u0435\u0437 refund system (\u0437\u0435\u043b\u0435\u043d\u0456).<\/p>\n<h3>\u041d\u0430 \u0449\u043e \u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044c<\/h3>\n<ul>\n<li><strong>Net negative \u0449\u043e\u0434\u043d\u044f<\/strong> \u2013 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043e, \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u0435 \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456\u0436 \u043f\u043e\u0432\u0435\u0440\u0442\u0430\u0454\u0442\u0435. \u0421\u0442\u0435\u0436\u0442\u0435 \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0433\u043b\u0438\u0431\u043e\u043a\u043e.<\/li>\n<li><strong>\u0420\u0430\u043f\u0442\u043e\u0432\u0456 \u0432\u0435\u043b\u0438\u043a\u0456 spikes<\/strong> \u2013 Auto Bid \u0432\u0438\u0439\u0448\u043e\u0432 \u0437-\u043f\u0456\u0434 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e, \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0442\u0435 daily cap.<\/li>\n<li><strong>Refunds \u0437&#8217;\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f<\/strong> \u2013 Upwork \u043f\u043e\u0432\u0435\u0440\u0442\u0430\u0454 connects \u043f\u0440\u0438 closed\/cancelled jobs. \u0414\u043e\u0431\u0440\u0435 \u0431\u0430\u0447\u0438\u0442\u0438 \u0434\u0435\u044f\u043a\u0456.<\/li>\n<\/ul>\n<h2>Chart 3: Inbound vs Outbound<\/h2>\n<p>\u0414\u0432\u0456 \u043b\u0456\u043d\u0456\u0457: \u0441\u0438\u043d\u044f Outbound (\u0432\u0430\u0448\u0456 proposals) \u0456 \u0437\u0435\u043b\u0435\u043d\u0430 Inbound (invites \u0432\u0456\u0434 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432).<\/p>\n<h3>\u041d\u0430 \u0449\u043e \u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044c<\/h3>\n<ul>\n<li><strong>Inbound \u0440\u043e\u0441\u0442\u0435<\/strong> \u2013 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u043d\u0430\u0431\u0438\u0440\u0430\u0454 \u0432\u0438\u0434\u0438\u043c\u0456\u0441\u0442\u044c. \u0426\u0435 holy grail \u2013 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0441\u0430\u043c\u0456 \u0439\u0434\u0443\u0442\u044c \u0434\u043e \u0432\u0430\u0441.<\/li>\n<li><strong>Inbound \u043d\u0430 \u043d\u0443\u043b\u0456<\/strong> \u2013 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u043d\u0435 discoverable. \u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0439\u0442\u0435 title, skills, rate.<\/li>\n<li><strong>Outbound spikes \u0431\u0435\u0437 Inbound<\/strong> \u2013 \u0432\u0438 grinding, \u0430\u043b\u0435 \u043d\u0435 \u0431\u0443\u0434\u0443\u0454\u0442\u0435 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044e. \u0424\u043e\u043a\u0443\u0441 \u043d\u0430 \u044f\u043a\u0456\u0441\u0442\u044c, \u043d\u0435 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c.<\/li>\n<\/ul>\n<h2>\u041f\u0435\u0440\u0435\u043c\u0438\u043a\u0430\u043d\u043d\u044f<\/h2>\n<p>\u041d\u0430\u0434 \u0447\u0430\u0440\u0442\u0430\u043c\u0438 \u0442\u0440\u0438 \u0442\u0430\u0431\u0438: <strong>Funnel \/ Economy \/ Inbound vs Outbound<\/strong>.<\/p>\n<h2>Hover \u0434\u043b\u044f \u0434\u0435\u0442\u0430\u043b\u0435\u0439<\/h2>\n<p>Hover \u043d\u0430 bar \u0447\u0438 \u0442\u043e\u0447\u043a\u0443 \u043b\u0456\u043d\u0456\u0457 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u0442\u043e\u0447\u043d\u0456 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0434\u0430\u0442\u0438. \u041a\u043e\u0440\u0438\u0441\u043d\u043e \u043f\u0440\u0438 \u0440\u043e\u0437\u0441\u043b\u0456\u0434\u0443\u0432\u0430\u043d\u043d\u0456 \u0430\u043d\u043e\u043c\u0430\u043b\u0456\u0439.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0422\u0440\u0438 \u0456\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0456 \u0447\u0430\u0440\u0442\u0438, \u0449\u043e \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c \u0434\u0435 \u0432\u0430\u0448\u0430 bidding \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u043f\u0440\u0430\u0446\u044e\u0454, \u0430 \u0434\u0435 leaking.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-743","knowledge_article","type-knowledge_article","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends \u0456 Insights: Funnel, Economy, Inbound vs Outbound | Upwex Customer Service &amp; Support<\/title>\n<meta name=\"description\" content=\"Explore comprehensive guides, FAQs, and step-by-step tutorials for Upwex. 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